I'm Veronica — an Instructional System Designer with 20+ years building high-stakes training programs for global aviation audiences at Boeing and Jeppesen ForeFlight. I turn dense, technical content into experiences that actually change behavior.
A short walkthrough of an interactive instructional module designed for a global aviation audience — pairing narration, motion, and on-screen affordances to teach a high-stakes procedural workflow.
Re-architected a sprawling compliance program into modular, performance-tied learning paths — cutting time-to-launch on new content by integrating generative AI into the design workflow.
As a certified Generative AI Advocate, championed adoption of AI tools across the design team — accelerating storyboard, script, and asset production while preserving instructional rigor.
Structuring complex technical content for a global airline audience — a proprietary software curriculum delivered worldwide via SCORM.
Train airline personnel worldwide on a complex proprietary software tool — across countries, languages, and wildly different experience levels.
Structuring deeply technical software content so it stays accessible to a mixed-ability global audience — without dumbing it down for experts.
Conducted SME and stakeholder interviews to understand how each user type actually interacted with the software on the job. Identified three distinct learner profiles and mapped content to their real-world tasks — not to the software feature list.
Restructured the module around job tasks and workflows. Every section answered "what does this user need to accomplish?" — making technical information immediately relevant and reducing cognitive load.
Foundational concepts introduced visually and simply, with deeper technical detail progressively revealed. Experienced learners could move fast; newcomers had scaffolded support at every step.
Minimized text-heavy instruction in favor of diagram-based, annotated screen walkthroughs with narration. Reduced language dependency and prepared all assets for downstream localization.
Replaced recall questions with realistic operational scenarios. Learners had to apply software knowledge in context — testing transfer, not memorization.
Branching scenarios that adapt to learner role, short knowledge checks between sections for spaced repetition, and AI-assisted personalization that serves learners dynamically in their preferred language.
Confidentiality note: specific software names, client identities, and proprietary content have been omitted in accordance with client confidentiality standards. Metrics and outcomes are reported with permission.
A selection of cover designs from the Jeppesen aviation textbook line — pairing imagery, typography, and brand architecture for a global technical readership.
A selection of online learning experiences — from procedural simulations to LMS-delivered courses and studio-produced video content.
One of my first projects after being hired at Jeppesen as a multimedia graphic designer. I led multiple lessons, working closely with instructional designers and subject matter experts to create graphics and animations illustrating aircraft operations. This sample shows the engine operation section.
Tasked with redesigning the LMS UX for easier navigation, I restructured the course flow and introduced graphics and imagery aligned with the sales team's online page — creating a cohesive visual language across learner and customer-facing touchpoints.
I led this course as the instructional designer while also handling the graphic design, video editing, audio editing, and demo recordings and edits. Working closely with SMEs, I developed a course providing an extensive understanding of the Rave language — covering how to write and use Rave code, work with rules, variables, parameters, and cost functions, and navigate the Rave Reference Manual through hands-on exercises using a generic flight data and rule set.
I led this course as the instructional designer while also handling the graphic design, video editing, audio editing, and demo recordings and edits. Working closely with SMEs, I developed a course providing an extensive understanding of Pairing Analysis — helping Jeppesen Crew Pairing users learn how to perform different types of analysis using the system's tools and features. The course introduces key analysis methods and shows how to apply them through practical case studies, with interactive screencasts, demos, and exercises to reinforce learning.
Additional examples showing instructional publishing, curriculum visualization, and branded print pieces across aviation and corporate contexts.
Dense aviation concepts translated into highly legible, image-supported instructional pages with strong hierarchy and chart integration.
An end-to-end learning ecosystem map showing how print, exams, flight materials, and certification artifacts connect across the learner journey.
Branded booklet and worksheet set designed as a cohesive print package, balancing institutional credibility with approachable visual storytelling.
Promotional brochure layout combining brand standards, photography, and dense informational content into a clean, scannable leave-behind.
A sampling of recent professional development — staying sharp on AI, strategy, and the business side of learning design. And more to come — currently refreshing my instructional design skills with a 3-week course on The Complete Instructional Designer terminology.
I build high-performing teams and translate complex, high-stakes content into engaging learning experiences that drive real behavior change.
My career started in advertising management in Mexico — directing creative teams, owning vendor relationships, and shipping national campaigns. Those leadership instincts have shaped every role since, from print design to enterprise instructional systems.
Today I lead multimedia learning design at Jeppesen ForeFlight, partnering with SMEs, project managers, and senior stakeholders to deliver e-learning, simulations, and video that meet aviation's rigorous quality bar — while quietly modernizing how we make it.
Lead end-to-end design of multimedia learning solutions for a global aviation audience — from needs analysis through launch, tied to measurable performance outcomes.
Spearheaded generative-AI integration into L&D workflows, accelerating content cycles. Led cross-functional teams of SMEs, project managers, and crew leaders on enterprise-scale e-learning, video, and simulation.
Grew from individual contributor to creative leader over 14 years. Owned brand-critical visual communications across print, digital, and multimedia; mentored junior designers.
Held full P&L and creative ownership for one of Mexico's largest pharmacy chains. First formal management role — established the leadership model carried since.
